AI prompts for product managers
Prompts for product work: user stories and acceptance criteria, research synthesis, prioritisation, PRDs, launch plans and stakeholder updates. Bring your own user evidence; the prompts give it structure.
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277 prompts across 8 topics. Each works in ChatGPT, Claude, Gemini or any AI chat: open it, fill in the blanks and copy.
Product & UX Design prompts
- Write a product requirements document (PRD)A PRD with problem, goals, users, requirements, scope, and success metrics.
- Write user stories and acceptance criteriaTurns a feature into well-formed user stories with testable acceptance criteria.
- Prioritize a product roadmap or backlogScores and orders features with a transparent model (RICE, value vs. effort) and builds a roadmap.
- Map an opportunity solution treeConnects an outcome to customer opportunities, solutions, and experiments.
- Plan user interviews or usability testsA research plan with goals, participants, discussion guide, and tasks.
- Write a design brief and user-flow specificationDefines the user goal, flow, states, and edge cases for a feature.
- Assess technical feasibility and dependenciesEvaluates whether and how a feature can be built, plus its risks and dependencies.
- Set product vision, strategy, and OKRsVision, strategy, and outcome-based OKRs for a product or team.
- Synthesize customer or user researchTurns interviews, notes, and observations into themes, insights, and opportunities.
- Write release notes and stakeholder updatesClear release notes for users and internal teams.
- Analyze product adoption, retention, and churnReads product usage data to explain adoption, retention, and churn drivers.
- Check my iOS app for App Store rejection risksPre-submission compliance check against Apple's App Store Review Guidelines.
Projects & Operations prompts
- Write a project charterDefines a project's purpose, scope, objectives, stakeholders, and success criteria.
- Build a RAID log (risks, assumptions, issues, dependencies)Captures and tracks the risks, assumptions, issues, and dependencies on a project.
- Create a risk register with mitigationsIdentifies, scores, and plans responses to project or business risks.
- Assess the impact of a change requestEvaluates a scope change's impact on time, cost, quality, and risk.
- Plan stakeholder communication and engagementWho needs to know what, when, and how — and how to keep them engaged.
- Plan a sprint or run a retrospectiveSprint goals and capacity planning, plus a retrospective format that leads to real change.
- Prioritize projects in a portfolioA scoring model to choose which projects to fund, pause, or stop.
- Document requirements and process flowsGathers and structures business requirements, process flows, and acceptance criteria.
- Optimize inventory and safety stockReviews stock levels, reorder points, and safety stock to balance cost and availability.
- Find a bottleneck and improve a processLean-style analysis of a process: waste, bottlenecks, root causes, and an improvement plan.
- Write an RFQ or RFP to send to suppliersA clear RFQ/RFP document that gets comparable, high-quality bids.
- Evaluate and compare suppliersA supplier scorecard covering capability, cost, risk, ESG, and fit.
Marketing & Brand prompts
- Plan a product launch and go-to-marketLaunch messaging, audiences, channels, timeline, and success metrics.
- Write a product launch email for a new productWrites a launch email for a new product with subject lines, a clear benefit, proof and one call to action.
Working with AI prompts
- Build an AI adoption roadmap for my team or functionA phased plan for adopting AI in sales, marketing, HR, finance, legal, engineering, support, or operations — with use cases, guardrails, and metrics.
- Create a personal AI capability roadmap for my roleA staged plan to grow from occasional AI user to someone who builds and directs AI workflows in your job.
Customer Support prompts
- Decline a customer feature request without damaging the relationshipA reply that says no or not now to a feature request, offers alternatives, and keeps the customer feeling heard.
- Prepare my support team for a product launch or changeA support readiness brief with what's changing, expected questions, ready-made answers, and escalation paths before launch day.
Business Strategy & Startups prompts
- Plan a minimum viable product (MVP)Scopes the smallest product that tests your core assumption, and how to build and launch it.
Thinking & Decisions prompts
- Evaluate a feature request that sales says will close a dealA clear-eyed assessment of a deal-driven request, plus a reply to sales that protects the roadmap and the relationship.
Presentations & Public Speaking prompts
- Prepare a roadmap review for leadershipA tight roadmap narrative and slide outline that ties bets to strategy and gets the decisions you need.
Prompts for other roles and tasks
- Marketers
- Founders
- Managers
- HR professionals
- Sales teams
- Developers
- Analysts & consultants
- Legal & compliance teams
- Finance professionals
- Teachers & students
- Recruiters
- Project managers
- Customer service teams
- Content writers & copywriters
- Small business owners
- Executives & senior leaders
- Researchers & academics
- Fiction writers & poets
- Real estate & renting
- Resumes & cover letters
- Business plans
- SEO
- Product descriptions & online stores
- Writing emails
- Job interviews
- Summarizing documents & meetings
- Excel & spreadsheets
- Making decisions
- Social media posts
- Travel planning
- Parents & families