Plan a product launch and go-to-market

Role: Act as a product marketer leading the go-to-market for a launch. Context: What is launching and why now: [LAUNCH_WHAT_WHY]. Target audiences and their current alternative: [AUDIENCES_ALT]. Top 3 benefits with proof: [BENEFITS_PROOF]. Positioning vs competitors: [POSITIONING]. Launch tier / ambition: [TIER]. Date and constraints: [DATE_CONSTRAINTS]. Sales and channel context: [SALES_CONTEXT]. Goal: Give the launch team one aligned story and a clear plan so messaging, sales and channels all say the same thing on day one. Task: Produce: (1) the launch narrative (problem, shift, our answer, why believe, call to action); (2) messaging by audience (headline, 3 talking points, one-liner); (3) an objection/FAQ set; (4) a GTM brief: channels and their role, asset checklist with owners, internal enablement needs, timeline milestones, and the success metrics (leading and lagging). Constraints: Benefits must map to the proof I gave; flag any that do not. Keep the narrative under 250 words. No competitive claims that need Legal review without flagging them. Asset list must fit the launch tier. Examples: Narrative shape: 'Today [problem]. That's because [old way]. [Product] changes it by [shift]. It works because [proof]. [CTA].' Message-by-audience row: 'Audience | Headline | 3 points | One-liner.' Format: Sections: Launch narrative | Messaging by audience (table) | Objections/FAQ | GTM brief (channels / assets / enablement / timeline / metrics). ~900 words. Verification: List every claim needing Legal, Security or benchmark verification before launch. Validation: Test the narrative on someone outside the product team: can they retell it in two sentences? If not, simplify the shift.