AI prompts for SEO
Prompts for search engine optimisation: keyword research and search intent, content briefs and topic clusters, titles and meta descriptions, on-page and technical audits, schema markup, local SEO, link-building outreach, refreshing old posts, site migrations and optimising for AI search and AI Overviews.
Browse all topicsHow to write a good prompt
45 prompts across 3 topics. Each works in ChatGPT, Claude, Gemini or any AI chat: open it, fill in the blanks and copy.
SEO & Website prompts
- Do keyword research and find content gapsKeyword clusters by intent, priority topics, and the gaps competitors aren't covering.
- Optimize a page for SEOOn-page recommendations for a URL: title, meta, headings, content gaps, internal links, and technical flags.
- Write an SEO content briefA brief writers can follow: intent, outline, keywords, questions to answer, and what will beat the competition.
- Build a topic cluster and internal linking planPlans a pillar page and supporting articles around one topic, with keywords, search intent and an internal linking map.
- Create a local SEO plan for my businessBuilds a local SEO plan: Google Business Profile, location pages, reviews and local citations, prioritised for a small business.
- Write SEO copy for an online store category pageWrites helpful category page copy for an online store, with an intro, buying guidance and FAQs that support rankings without stuffing.
- Refresh an old article to rank againUpdates an existing article for current intent, accuracy, and depth.
- Write accessible alt text for imagesConcise, useful alt text that describes images for screen-reader users (and helps SEO).
- Plan a new website: pages, structure, and navigationSitemap, navigation, page purposes, and content needs for a new or redesigned site.
- Plan internal links and anchor textAn internal linking plan that helps users and search engines find your key pages.
- Write an About page that builds trustAn About page that tells your story, shows credibility, and connects with visitors.
- Plan an ethical link-building campaignLink-worthy assets, outreach targets, and pitch templates — no spammy tactics.
- Write SEO titles and meta descriptionsClick-worthy title tags and meta descriptions within length limits.
- Write website copy for my key pagesClear, persuasive copy for home, services, and product pages in your brand voice.
- Run an SEO audit on my websiteTechnical, on-page, content, and authority checks with a prioritized fix list.
- Optimize my content for AI search and AI OverviewsReviews a page for generative search (Google AI Overviews, ChatGPT, Perplexity) and rewrites it to be clearer and more quotable.
- Write alt text for my website imagesWrites concise, accessible alt text for a list of images that describes them for screen readers and helps image search.
- Plan a link-building outreach campaignPlans an ethical link-building campaign: linkable assets, target sites, personalised outreach emails and follow-ups.
- Refresh an outdated blog post to win back rankingsAudits an older article that has lost traffic and plans an update: new information, search intent, structure and internal links.
- Diagnose a sudden drop in organic trafficWorks through a structured diagnosis of a drop in Google traffic: tracking, technical issues, algorithm updates and content.
- Draft website policies: terms, privacy, cookies, disclaimersFirst drafts of standard website policies to review with a lawyer.
- Pre-launch checklist for a website or appEverything to verify before go-live: functionality, SEO, analytics, legal, performance, and accessibility.
- Map search intent for a list of keywordsClassifies a keyword list by search intent and funnel stage and recommends the page type that should target each one.
- Write JSON-LD schema markup for a pageWrites valid JSON-LD structured data for a page type such as Article, Product, LocalBusiness or FAQPage, using only real page content.
- Plan URLs and redirects for a website migrationPlans a site migration or redesign so rankings survive: URL mapping, redirects, launch checklist and post-launch monitoring.
- Speed up my websiteDiagnoses slow pages and prioritizes fixes for speed and Core Web Vitals.
- Set up and read website analyticsTracking setup (GA4, events, conversions) and plain-language interpretation of your data.
- Find out why my website isn't convertingA conversion audit of a page or funnel with prioritized, testable fixes.
- Track form drop-off and find why visitors don't submitSets up form analytics, pinpoints where visitors abandon your contact, signup, or quote form, and ranks fixes by evidence.
- Refresh an old blog post that has lost trafficA specific update plan and rewritten sections to bring a declining post back to current quality.
Content & Social Media prompts
- Write an SEO-friendly blog postOutline and full draft of a blog post that answers search intent and reads well.
- Make my social posts accessible with alt text and captionsAccessibility fixes for social posts: alt text, caption formatting, hashtags, emoji use, and video captions.
- Audit my content library and decide what to update, merge, or cutA keep, update, merge, redirect, or remove decision for every piece in your content inventory.
Marketing & Brand prompts
- Clean up search terms and build a negative keyword listA review of your paid search terms report with negatives to add, keywords to promote, and wasted spend to cut.
Prompts for other roles and tasks
- Marketers
- Founders
- Managers
- HR professionals
- Sales teams
- Developers
- Analysts & consultants
- Product managers
- Legal & compliance teams
- Finance professionals
- Teachers & students
- Recruiters
- Project managers
- Customer service teams
- Content writers & copywriters
- Small business owners
- Executives & senior leaders
- Researchers & academics
- Fiction writers & poets
- Real estate & renting
- Resumes & cover letters
- Business plans
- Product descriptions & online stores
- Writing emails
- Job interviews
- Summarizing documents & meetings
- Excel & spreadsheets
- Making decisions
- Social media posts
- Travel planning
- Parents & families