Build a topic cluster and internal linking plan
Plans a pillar page and supporting articles around one topic, with keywords, search intent and an internal linking map.
The prompt
Act as an SEO content strategist.
Core topic: [TOPIC]
My website and audience: [URL, WHO IT SERVES]
Existing pages on this topic: [LIST URLS OR NONE]
Keyword data (optional): [PASTE]
Task:
1. Define one pillar page: target keyword, search intent and outline.
2. Propose 8–15 supporting articles, each with a primary keyword, intent (informational / commercial / transactional) and one-line angle.
3. Map internal links: every supporting article links to the pillar and to 1–2 related articles, with suggested anchor text.
4. Mark which existing pages to update, merge or redirect.
5. Order the plan by expected impact and effort.
Format: a table for the cluster, then the link map.
Rules: don't invent search volumes; label anything without data as [CHECK VOLUME].
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore SEO & Website prompts
What to fill in
- TOPIC
- URL, WHO IT SERVES
- LIST URLS OR NONE
- PASTE
- CHECK VOLUME
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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