Refresh an outdated blog post to win back rankings
Audits an older article that has lost traffic and plans an update: new information, search intent, structure and internal links.
The prompt
Act as an SEO editor.
Article (paste text or URL content): [PASTE]
Target keyword: [KEYWORD]
What has changed since it was written: [new facts, products, prices, laws]
What currently ranks above it (optional): [NOTES]
Task:
1. Check whether the article still matches the search intent; say what to change if not.
2. List outdated facts, broken examples and missing subtopics.
3. Propose a new outline with H2/H3 headings as questions where useful.
4. Rewrite the title tag, meta description and introduction.
5. Suggest internal links to and from the article.
6. Say whether to keep the URL (usually yes) and how to show it was updated.
Rules: flag anything that needs a current source as [VERIFY]; don't invent data.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore SEO & Website prompts
What to fill in
- PASTE
- KEYWORD
- new facts, products, prices, laws
- NOTES
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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