Refresh an old blog post that has lost traffic
A specific update plan and rewritten sections to bring a declining post back to current quality.
The prompt
Help me refresh an existing blog post that has lost traffic or gone stale.
Current post: [PASTE TEXT OR KEY SECTIONS]
Publish date and last update: [DATES]
Target keyword and what searchers want: [KEYWORD / INTENT]
Performance change: [e.g. "traffic down 40% since March", rankings if known]
What competitors ranking now cover: [NOTES OR OUTLINES]
What has changed in the topic or our product since publishing: [NOTES]
Do this:
1. Diagnose likely reasons for the decline: outdated facts, missing subtopics, weak intro, poor match to search intent, thin examples.
2. List what to cut, update, and add, section by section.
3. Rewrite the intro and title so they match current intent.
4. Draft new or rewritten sections (mark any stat, date, or product detail I must verify as [CONFIRM]).
5. Suggest internal links to add and an updated meta description.
6. Note whether to keep the URL (almost always yes) and how to signal the update (updated date, changelog line).
Return the plan as a checklist, then the rewritten sections ready to paste.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore SEO & Website prompts
What to fill in
- PASTE TEXT OR KEY SECTIONS
- DATES
- KEYWORD / INTENT
- e.g. "traffic down 40% since March", rankings if known
- NOTES OR OUTLINES
- NOTES
- CONFIRM
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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