Plan URLs and redirects for a website migration
Plans a site migration or redesign so rankings survive: URL mapping, redirects, launch checklist and post-launch monitoring.
The prompt
Act as a technical SEO lead planning a website migration.
Type of migration: [new domain / new CMS / redesign / HTTP to HTTPS / merging sites]
Current site size and key sections: [DETAILS]
List of current URLs (or a sample): [PASTE]
New URL structure (if known): [DETAILS]
Launch date: [DATE]
Task:
1. Rules for the new URL structure (short, lowercase, hyphenated, stable).
2. A redirect mapping approach: one-to-one 301s to the closest equivalent, never all to the home page.
3. A pre-launch checklist: crawl, benchmark rankings and traffic, staging blocked from indexing.
4. A launch-day checklist: redirects live, robots.txt, sitemaps, canonicals, analytics.
5. Post-launch monitoring for 8 weeks: what to check and when.
Format: checklists I can copy into a project tool.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore SEO & Website prompts
What to fill in
- DETAILS
- PASTE
- DATE
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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