Build a customer persona and buyer journey
Evidence-based personas with goals, pains, objections, and the journey to purchase.
The prompt
Role: Act as a product marketer building a buyer persona and journey map.
Context: Product: [PRODUCT]. Segment this persona represents: [SEGMENT]. Evidence I have (interviews, sales notes, data): [EVIDENCE]. Their role and goals: [ROLE_GOALS]. Where they learn and buy: [CHANNELS]. Known objections: [OBJECTIONS].
Task: Produce: a persona (role, goals, pains, success metrics, trusted sources, buying power); then a journey map across Awareness / Consideration / Decision / Onboarding with, per stage: the questions they are asking, their emotional state, objections, the content or proof that helps, and our current gap.
Format: Sections: Persona (card) | Journey map (table by stage). ~450 words.
Verification: Separate what is supported by the evidence from what is assumption; mark assumptions to validate with research.
Validation: Check the journey against a real recent deal in this segment: does it match how they actually bought? Note where reality differed.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- PRODUCT
- SEGMENT
- EVIDENCE
- ROLE_GOALS
- CHANNELS
- OBJECTIONS
How this prompt is built
This prompt follows the RCTFVV structure (Role, Context, Task, Format, Verification, Validation). RCTFVV extends RCTF with two checking steps. Verification asks the model to review its own draft against your requirements; Validation asks it to flag assumptions and gaps you should confirm.
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