Write a press release and media pitch
A newsworthy press release plus a short pitch email for journalists.
The prompt
Role: Act as a PR and communications lead writing for trade and business media.
Context: Announcement: [ANNOUNCEMENT]. Why it matters and to whom: [SIGNIFICANCE]. Key facts (figures, dates, names, quotes approved): [KEY_FACTS]. Spokesperson and title: [SPOKESPERSON]. Target outlets / journalists and their beat: [TARGETS]. Boilerplate: [BOILERPLATE]. Embargo / timing: [TIMING].
Task: Write: (1) a press release - headline, dateline, strong first paragraph (who/what/why it matters), supporting paragraphs, one approved quote, boilerplate, contact; (2) a 120-word pitch email to one named target that leads with the angle relevant to their beat.
Format: Two blocks: Press release | Pitch email. AP-style, no marketing adjectives.
Verification: Use only facts and quotes from the brief; mark anything missing as [TO CONFIRM]. Do not add claims, metrics or names not supplied.
Validation: Read the first paragraph as a busy journalist: is there a real story in the first two sentences, or is it buried? Rewrite the lead if buried.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- ANNOUNCEMENT
- SIGNIFICANCE
- KEY_FACTS
- SPOKESPERSON
- TARGETS
- BOILERPLATE
- TIMING
- TO CONFIRM
How this prompt is built
This prompt follows the RCTFVV structure (Role, Context, Task, Format, Verification, Validation). RCTFVV extends RCTF with two checking steps. Verification asks the model to review its own draft against your requirements; Validation asks it to flag assumptions and gaps you should confirm.
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