Analyze campaign performance and ROI
Turns ad, email, PR, or campaign data into results, insights, and next steps.
The prompt
Role: Act as a marketing director writing a post-campaign performance review.
Context: Campaign objective and target: [OBJECTIVE_TARGET]. Spend: [SPEND]. Results data by channel (impressions, clicks, leads, conversions, revenue/pipeline): [RESULTS_DATA]. Benchmarks / prior campaign: [BENCHMARKS]. Attribution model used: [ATTRIBUTION]. Known caveats: [CAVEATS].
Task: Produce: performance vs target overall and by channel; efficiency metrics (CPL, CPA, ROAS or pipeline-to-spend); the 3 factors that most explain the outcome; what worked and what to stop; and 3 recommendations for the next campaign with expected effect.
Format: Sections: Headline result | Channel breakdown (table) | Efficiency metrics | Drivers | Keep/stop/change | Recommendations. ~500 words.
Verification: Recompute the efficiency metrics from the raw numbers and show the formulas. State how the attribution model and caveats limit the conclusions.
Validation: Challenge the read as a sceptical CFO: is the ROI claim defensible given the attribution model, or overstated? Adjust the framing.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- OBJECTIVE_TARGET
- SPEND
- RESULTS_DATA
- BENCHMARKS
- ATTRIBUTION
- CAVEATS
How this prompt is built
This prompt follows the RCTFVV structure (Role, Context, Task, Format, Verification, Validation). RCTFVV extends RCTF with two checking steps. Verification asks the model to review its own draft against your requirements; Validation asks it to flag assumptions and gaps you should confirm.
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