Plan a trade show presence that pays back its cost
A booth, staffing, lead capture, and follow-up plan with cost-based targets, so the event produces pipeline, not just badge scans.
The prompt
Help me plan my company's presence at a trade show or conference.
Event, dates, and expected attendees: [NAME, size, attendee roles]
Our presence: [booth size, sponsorship, speaking slot, meeting room]
Total cost: [booth, travel, swag, staff time]
Goal: [e.g. "40 qualified meetings", "$500k pipeline", "launch announcement"]
Target accounts attending, if known: [LIST]
Team attending: [ROLES]
Plan:
1. Targets that justify the cost: required meetings and pipeline based on my average deal size and win rate [ADD if not given].
2. Pre-show (4 weeks out): target account list, outreach sequence to book meetings, social and email promotion, speaker session promotion.
3. At the booth: a hook or demo that draws the right people, a 3-question qualification script, lead capture fields (including a rating: hot/warm/cold and notes), staff schedule and roles.
4. Side events: dinner or meetup with invite list criteria.
5. Follow-up: segmented messages for hot, warm, and cold leads within 48 hours, sales handoff rules, and a nurture for the rest.
6. Measurement: cost per qualified meeting, pipeline at 30/90/180 days, and what to record so next year's decision is easy.
Return a timeline checklist (week-by-week), the booth qualification script, and the follow-up email for hot leads.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- NAME, size, attendee roles
- booth size, sponsorship, speaking slot, meeting room
- booth, travel, swag, staff time
- LIST
- ROLES
- ADD if not given
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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