Plan a Giving Tuesday or peer-to-peer fundraising campaign

Plan a short online fundraising campaign for my nonprofit. Campaign type: [Giving Tuesday / peer-to-peer / birthday fundraisers / giving day / crowdfunding] Goal: [dollars, donors, and number of peer fundraisers if relevant] Last year's results: [if any] Assets we have: [email list size, social channels, board, volunteers, a matching gift, platform] Staff time: [hours available] What the money funds: [a specific, tangible project] Give me: 1. A goal check: is it realistic given my list and history? Suggest a donor goal as well as a dollar goal. 2. A timeline: pre-launch (recruit a match and peer fundraisers, build pages), launch, campaign days, and the final push, with dates as placeholders. 3. A matching gift strategy: how to secure one, how to present it, and how to use it as a mid-campaign boost. State the match terms honestly. 4. A peer fundraiser toolkit: a sample personal page story, 3 social posts, an email to friends, and tips to hit their first $100. 5. A message calendar: email, social, and text, with a one-line draft for each touch. 6. A progress-update plan (thermometer, milestones) and a thank-you plan within 48 hours for every donor and fundraiser. 7. Metrics: donors, new donors, average gift, fundraiser activation rate, and cost per dollar raised. Use only figures I provide; mark assumptions as [ASSUMPTION]. Send texts and emails only to people who have opted in, include an opt-out, and never overstate how close we are to the goal or the terms of a match.