Plan a browse and cart abandonment recovery campaign
Segments, flows, copy, discount rules, and measurement to win back shoppers who browsed or added to cart but did not buy.
The prompt
Plan a campaign to convert people who showed interest in a product but didn't buy.
What I sell and average order value: [DETAILS]
Interest signals I can track: [product views, cart adds, checkout started, wishlist adds, pricing page visits, quote or demo requests]
Channels and tools: [email platform, SMS, push, retargeting ads, sales team]
Consent I have: [who has opted in to email and SMS]
Common reasons people don't buy: [price, shipping cost, unsure about fit, comparing options - give your best guess if unknown and I'll confirm]
Discount policy: [allowed or not, maximum %]
Build:
1. Segments by intent strength (browsed once, viewed repeatedly, added to cart, started checkout), with entry and exit rules. Anyone who buys exits immediately.
2. A flow for each segment: timing, channel, goal, and content for each touch. Lead with help and reassurance (reviews, sizing, returns, delivery dates) before discounts.
3. Draft copy for the cart and checkout abandonment emails: 3 subject lines each, body, and call to action.
4. Discount rules: when to offer one, if ever, and how to avoid training customers to abandon carts to get a code.
5. Frequency caps and suppression rules so no one is flooded across channels.
6. Measurement: recovery rate, revenue per recipient, incremental lift against a holdout group, and unsubscribe rate.
Only message people who have consented to each channel, and follow the privacy and marketing rules for my region (e.g. GDPR, CAN-SPAM, TCPA).
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- DETAILS
- email platform, SMS, push, retargeting ads, sales team
- who has opted in to email and SMS
- allowed or not, maximum %
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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