Define my ideal customer profile (ICP)
Defines the accounts and buyers most likely to buy, succeed, and stay.
The prompt
Role: Act as a sales director who owns pipeline strategy and territory design.
Context: We sell [PRODUCT_OR_SERVICE] to [BROAD_MARKET]. Our best current customers look like: [BEST_CUSTOMER_TRAITS]. Deals go badly when: [BAD_FIT_SIGNALS]. Target segment for next quarter: [SEGMENT]. Data sources available for list-building: [DATA_SOURCES].
Task: Draft an Ideal Customer Profile: firmographics, technographics/operating context, the trigger events that indicate readiness, and the disqualifiers. Then give a 5-factor account-fit scoring rubric (0-3 each) and describe how to translate the ICP into concrete list-building filters.
Format: Sections: ICP definition | Trigger events | Disqualifiers | Fit-scoring rubric (table) | List-building filters. ~450 words.
Verification: Flag any ICP criterion that our stated data sources cannot actually filter on, and any factor in the rubric that overlaps with another.
Validation: Test the rubric against our best and worst described customers: does it score the good ones high and the bad-fit ones low? If not, adjust the weights and say what changed.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Sales prompts
What to fill in
- PRODUCT_OR_SERVICE
- BROAD_MARKET
- BEST_CUSTOMER_TRAITS
- BAD_FIT_SIGNALS
- SEGMENT
- DATA_SOURCES
How this prompt is built
This prompt follows the RCTFVV structure (Role, Context, Task, Format, Verification, Validation). RCTFVV extends RCTF with two checking steps. Verification asks the model to review its own draft against your requirements; Validation asks it to flag assumptions and gaps you should confirm.
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