Create a competitive battlecard
How to win against a specific competitor: positioning, traps, objections, and proof.
The prompt
Role: Act as an enterprise account executive building a competitive account plan.
Context: Account: [COMPANY]. Opportunity: [OPP]. Incumbent / main competitor: [COMPETITOR]. What we know about their position: [COMPETITOR_POSITION]. Our differentiators: [DIFFERENTIATORS]. Our weaknesses vs them: [OUR_GAPS]. Key stakeholders and leanings: [STAKEHOLDERS].
Task: Produce (1) a battlecard: where the competitor wins, where we win, landmines to set, trap questions, and how to respond to their likely attacks on us; and (2) an account plan: our win theme, stakeholder strategy (who to mobilise, who to neutralise), proof points to land, and the next 3 moves with owners.
Format: Two sections: Battlecard (tables) | Account plan (one page). ~550 words total.
Verification: Distinguish verified competitor facts from assumptions; do not overstate our differentiators beyond what I listed.
Validation: Test the win theme against the stakeholder with the most competing incentive: does it still hold? Adjust if it only appeals to our champion.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Sales prompts
What to fill in
- COMPANY
- OPP
- COMPETITOR
- COMPETITOR_POSITION
- DIFFERENTIATORS
- OUR_GAPS
- STAKEHOLDERS
How this prompt is built
This prompt follows the RCTFVV structure (Role, Context, Task, Format, Verification, Validation). RCTFVV extends RCTF with two checking steps. Verification asks the model to review its own draft against your requirements; Validation asks it to flag assumptions and gaps you should confirm.
Related prompts
- Build an account plan for a commercial banking clientA relationship plan that maps the client's financial needs, wallet share, product gaps, and next conversations for a banker.
- Build a moves management plan for major donor prospectsA prioritized portfolio with each prospect's stage, next move, owner, and timeline from identification to stewardship.
- Map the buying committee and plan multithreading on a dealA stakeholder map showing each person's role, stance, and influence, with a plan to reach the ones you're missing.
- Run a win-back campaign for closed-lost opportunitiesSegments old lost deals by loss reason and writes outreach that gives each group a real reason to talk again.