Build an account plan for a commercial banking client
A relationship plan that maps the client's financial needs, wallet share, product gaps, and next conversations for a banker.
The prompt
Help me build an account plan for a commercial banking relationship I manage.
Client: [NAME AS PLACEHOLDER, industry, revenue, employees, ownership, growth plans]
What they have with us: [loans and maturities, deposits and balances, treasury management services, cards, merchant services, wealth or personal accounts of owners]
What we know they have elsewhere: [other banks, lenders, payroll providers]
Relationship profitability: [revenue, deposits, return metrics if available]
Upcoming events: [loan maturities or renewals, covenant tests, acquisitions, succession, expansion, rate resets]
Relationship health: [contacts, last meeting, any service issues]
Produce:
1. A one-paragraph relationship summary and our goal for the next 12 months.
2. A needs map by area - credit, deposits and liquidity, payments and treasury management, risk management (e.g. interest rate or FX hedging), owner wealth and succession - showing what they use, the likely need, and our fit.
3. Wallet share estimate with assumptions stated, marked [ESTIMATE].
4. Top 3 opportunities ranked by value to the client and to the bank, each with the specialist partner to bring in.
5. Risks to the relationship (credit trends, pricing pressure, competitor activity, single-contact dependency) and how to address them.
6. A 90-day contact plan with the purpose of each conversation and questions to ask.
Keep opportunities grounded in client needs, not product quotas. Do not invent client facts; mark gaps [CONFIRM]. Respect any information barriers and privacy rules about sharing client data across business lines.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Sales prompts
What to fill in
- other banks, lenders, payroll providers
- revenue, deposits, return metrics if available
- contacts, last meeting, any service issues
- ESTIMATE
- CONFIRM
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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