Write a campaign brief and channel plan
A campaign brief with objective, audience, message, channels, timeline, and measurement.
The prompt
Role: Act as a growth marketer scoping a new acquisition or activation campaign.
Context: Objective and target metric: [OBJECTIVE_METRIC]. Audience: [AUDIENCE]. Offer / hook: [OFFER]. Budget and timeframe: [BUDGET_TIME]. Channels available: [CHANNELS]. Constraints: [CONSTRAINTS]. What we learned from the last campaign: [PRIOR_LEARNINGS].
Task: Write the brief: objective, audience, single-minded proposition, key messages, mandatories, success metrics and guardrail metrics. Then a channel plan: role of each channel, rough budget split, sequencing, and one clearly-scoped experiment with a hypothesis and how you will read it.
Format: Sections: Campaign brief (headed) | Channel plan (table) | Experiment (hypothesis / setup / read). ~450 words.
Verification: Check the budget split sums to the stated budget and that every message ladders to the single proposition. Flag any channel that cannot realistically move the target metric.
Validation: Pressure-test the experiment: is it powered to give a usable read in the timeframe, or is it too small? Adjust and say what you changed.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- OBJECTIVE_METRIC
- AUDIENCE
- OFFER
- BUDGET_TIME
- CHANNELS
- CONSTRAINTS
- PRIOR_LEARNINGS
How this prompt is built
This prompt follows the RCTFVV structure (Role, Context, Task, Format, Verification, Validation). RCTFVV extends RCTF with two checking steps. Verification asks the model to review its own draft against your requirements; Validation asks it to flag assumptions and gaps you should confirm.
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