Win back inactive or lost customers
A win-back sequence that re-engages lapsed customers with the right message and offer.
The prompt
Help me win back inactive customers.
Business: [WHAT YOU SELL]
Who's lapsed: [e.g. "no purchase in 90 days", "cancelled subscription"]
Likely reasons they left: [what you know or suspect]
What's new or improved since: [CHANGES]
Offer I can make (if any): [INCENTIVE]
Deliver:
1. A 3-email (or email + SMS) sequence with timing: reconnect → value/what's new → final offer or goodbye.
2. Subject lines and full copy for each.
3. A one-question survey to learn why they left.
4. How to measure success and when to stop emailing (protect deliverability).
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- WHAT YOU SELL
- e.g. "no purchase in 90 days", "cancelled subscription"
- what you know or suspect
- CHANGES
- INCENTIVE
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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