Turn a trigger event into a timely outreach angle
Explains what a company news event likely means for your buyer and writes outreach tied to it.
The prompt
Help me use a trigger event to write timely, relevant outreach.
Company and trigger event: [e.g. "raised Series B", "new CRO hired", "opened 3 new locations", "announced layoffs", "job posts for 6 data engineers"]
Source and date: [LINK OR WHERE I SAW IT]
Who I'm contacting: [ROLE]
What we sell and the outcomes we drive: [DETAILS]
First, explain:
- What this event typically means for someone in this role in the next 3-6 months (new priorities, pressures, budgets, hires).
- Which of our outcomes connects most naturally to that, and which would feel like a stretch.
- Whether this trigger is sensitive (layoffs, breaches, executive departures) and how to reference it respectfully, or whether not to reference it at all.
Then write:
1. A cold email (under 90 words) that opens with the trigger, connects it to a likely priority, and asks one low-friction question.
2. A LinkedIn message version (under 300 characters).
3. A 2-sentence call opener.
4. One alternative angle in case the first doesn't land.
Rules: don't congratulate generically, don't pretend to know their internal plans, and phrase assumptions as questions. Only reference facts from the source I gave you.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Sales prompts
What to fill in
- LINK OR WHERE I SAW IT
- ROLE
- DETAILS
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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