Review marketing material for compliance issues before it goes out
Checks ads, web copy, or sales collateral for misleading claims, missing disclosures, and regulated wording, with suggested fixes.
The prompt
Help me review marketing material for compliance issues.
Material: [PASTE copy, or describe images, video, and placement]
Product or service: [WHAT is being promoted]
Channel and audience: [e.g. social ad to consumers, investor deck, email to existing customers, website]
Where it will run: [COUNTRIES/STATES]
Sector rules and internal guidelines that apply: [e.g. financial promotion rules, health claims, testimonial rules, our brand and disclosure standards - PASTE]
Substantiation available: [data, studies, or sources behind the claims]
Check for:
1. Claims - every factual, comparative, or superlative claim ("best", "guaranteed", "risk-free", "fastest", "clinically proven"), and whether substantiation exists.
2. Balance - benefits shown with equal prominence to risks, costs, and limitations where required.
3. Disclosures - required fees, terms, conditions, risk warnings; placement and legibility.
4. Testimonials, endorsements, and influencers - typicality, disclosure of paid relationships.
5. Pricing and offers - "from" prices, free trials, auto-renewal terms, expiry dates.
6. Targeting - vulnerable audiences, minors, and channel restrictions.
Return a table: Text or element, Issue, Rule or guideline concerned, Severity, Suggested compliant rewrite. Then a short overall verdict: approve / approve with changes / reject.
Mark claims needing evidence [SUBSTANTIATE]. Do not state that a specific law applies unless I provided it - mark [CONFIRM WITH LEGAL]. This is a first-pass review, not legal sign-off.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Legal & Compliance prompts
What to fill in
- PASTE copy, or describe images, video, and placement
- WHAT is being promoted
- COUNTRIES/STATES
- data, studies, or sources behind the claims
- SUBSTANTIATE
- CONFIRM WITH LEGAL
How this prompt is built
This prompt follows the Few-Shot structure (Few-shot prompting). A few-shot prompt includes one or more worked examples of the input and the output you want, so the model can copy the pattern instead of guessing it.
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