Respond to a PR or social media crisis
Holding statements, response plans, and messages when something goes wrong publicly.
The prompt
Help me respond to a communications crisis.
What happened (facts only): [FACTS]
What's confirmed vs. unconfirmed: [LIST]
Who's affected: [customers, employees, public, partners]
Where it's being discussed: [social, press, reviews, internal]
What we're doing about it: [ACTIONS TAKEN OR PLANNED]
Constraints: [legal review needed, regulatory obligations]
Deliver:
1. Holding statement for now (acknowledge, show action, commit to an update time).
2. Full statement for when facts are confirmed.
3. Channel-specific versions — social post, reply to an angry commenter, customer email, internal note to staff.
4. Q&A — the 8 hardest questions and honest answers.
5. Do's and don'ts for the next 72 hours.
Principles: be fast, factual, and human; take responsibility where it's ours; never speculate, blame, or minimize. Have legal review anything with liability implications.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- FACTS
- LIST
- customers, employees, public, partners
- social, press, reviews, internal
- ACTIONS TAKEN OR PLANNED
- legal review needed, regulatory obligations
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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