Sharpen my positioning and value proposition
Defines who you're for, the problem you solve, and why you're the better choice.
The prompt
Help me sharpen my positioning.
Product/business: [WHAT IT IS]
Who buys it today (best customers): [DESCRIPTION]
The problem it solves: [PROBLEM]
Alternatives customers consider: [competitors, DIY, doing nothing]
What we do better or differently: [STRENGTHS — with evidence]
What customers say in their own words: [QUOTES/REVIEWS if available]
Deliver:
1. A positioning statement: For [target] who [need], [product] is a [category] that [key benefit]. Unlike [alternative], we [differentiator].
2. 3 value-proposition headlines in plain customer language.
3. Proof points that back up each claim (from my inputs — mark gaps as [NEED PROOF]).
4. What we should NOT claim, because it's generic or unprovable.
5. One-line elevator description for the website hero.
Test each line against: is it specific, is it believable, and could a competitor say the same thing? Rewrite any that fail.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- WHAT IT IS
- DESCRIPTION
- PROBLEM
- competitors, DIY, doing nothing
- STRENGTHS — with evidence
- QUOTES/REVIEWS if available
- target
- need
- product
- category
- key benefit
- alternative
- differentiator
- NEED PROOF
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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