Define or audit my brand
Clarifies purpose, values, personality, and how the brand shows up — or audits an existing one.
The prompt
Help me define (or audit) my brand.
Business: [WHAT YOU DO, for whom]
Mode: [build a new brand / audit an existing brand]
What exists today: [website copy, social links, logo description, taglines — paste or describe]
Founding story and beliefs: [WHY YOU STARTED, what you stand for]
Competitors and how they come across: [NOTES]
Deliver:
1. Brand core — purpose, promise, 3–5 values (each with "what it means / what it doesn't mean").
2. Personality — 3–4 traits with do/don't examples of how they sound.
3. Brand story — a short origin and mission narrative (150 words).
4. Differentiation — how we look and sound different from competitors.
5. (Audit mode) — where current materials are inconsistent or off-brand, with specific fixes, ranked by impact.
Keep it practical — every element should help someone write copy or make a design decision.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- WHAT YOU DO, for whom
- build a new brand / audit an existing brand
- WHY YOU STARTED, what you stand for
- NOTES
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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