Plan an internal communications campaign for a change
A multi-week employee communication plan with key messages, channels, sequencing, manager toolkits, and ways to measure understanding.
The prompt
Help me plan an internal communications campaign to help employees understand and adopt a change.
The change: [e.g. new benefits, reorganization, return-to-office policy, new system]
Why it's happening: [business reason]
Who is affected and how: [groups, locations, roles - and what changes for each]
Sensitivities: [e.g. job concerns, past failed changes, external events like an economic downturn]
Channels available: [email, intranet, chat, town halls, manager meetings, posters, frontline huddles]
Timeline and key dates: [DETAILS]
Who will deliver the messages: [executives, HR, managers]
Build:
1. Objectives - what employees should know, feel, and do by the end.
2. Core message - one-sentence summary, three supporting points, and what is NOT changing.
3. Audience matrix - each group, what they care about, tailored message, best channel.
4. Sequenced plan - week by week: who hears what first (managers before staff), announcement, follow-ups, reminders, and feedback points.
5. Manager toolkit - talking points, a likely-questions FAQ with honest answers, and what to escalate.
6. Two-way channels - how employees ask questions or raise concerns, and how we respond.
7. Measurement - pulse questions, attendance, FAQ volume, adoption metrics.
8. Risks - leaks, rumors, mixed messages - and how to handle them.
Use plain, honest language and don't overpromise. Mark facts I haven't confirmed as [CONFIRM], and check with HR or legal before announcing anything that affects pay, roles, or employment terms.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore HR & Hiring prompts
What to fill in
- business reason
- groups, locations, roles - and what changes for each
- DETAILS
- executives, HR, managers
- CONFIRM
How this prompt is built
This prompt follows the Few-Shot structure (Few-shot prompting). A few-shot prompt includes one or more worked examples of the input and the output you want, so the model can copy the pattern instead of guessing it.
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