Write an attorney bio for my law firm website
A credible, client-focused attorney profile for the firm website and directories that stays within lawyer advertising rules.
The prompt
Write an attorney bio for my law firm's website.
Attorney name and title: [DETAILS]
Practice areas: [LIST]
Who they help and with what problems: [e.g. "small business owners facing commercial lease disputes"]
Admissions and education: [BAR ADMISSIONS, COURTS, LAW SCHOOL, YEAR]
Board certifications, if any: [CERTIFYING BODY - or "none"]
Representative matters the client has consented to share or that are public: [LIST]
Recognition, publications, speaking: [LIST WITH YEARS]
Personal note they are happy to share: [OPTIONAL]
State(s) where the bio will be viewed: [STATES]
Write:
1. A 250-350 word website bio: start with who the attorney helps and how, then experience, then credentials. Third person, plain language.
2. A 75-word short bio for directories, speaker programs, and LinkedIn.
3. A representative-matters list written as factual, anonymized descriptions where the client is not public.
Advertising rules to follow:
- Do not call the attorney a "specialist" or "expert" unless they hold a recognized certification; then name the certifying body.
- No guarantees, "best lawyer" claims, or comparisons that cannot be verified.
- If past results are mentioned, add a note that prior results do not guarantee a similar outcome.
- Name rankings and awards with the issuing organization and year.
- Do not reveal client identities or confidential details without consent.
Do not invent credentials, results, or awards; mark gaps as [ADD]. Finish with a list of statements to check against my state bar's advertising rules.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- DETAILS
- LIST
- e.g. "small business owners facing commercial lease disputes"
- BAR ADMISSIONS, COURTS, LAW SCHOOL, YEAR
- CERTIFYING BODY - or "none"
- LIST WITH YEARS
- OPTIONAL
- STATES
- ADD
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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