Write a mission, vision, and values statement
Clear, believable mission, vision, and values — not corporate filler.
The prompt
Help me write our mission, vision, and values.
Organization: [WHAT YOU DO, who you serve, size]
Why we exist: [IN YOUR OWN WORDS — messy is fine]
Where we want to be in 5–10 years: [AMBITION]
How we behave at our best (examples): [STORIES]
Statements we dislike (from others): [EXAMPLES]
Deliver:
1. Mission — what we do, for whom, and why (1 sentence). Give 3 options.
2. Vision — the future we're working toward (1 sentence). Give 3 options.
3. Values — 4–6 values, each with a one-line definition and 2 concrete behaviors ("we do X, we don't do Y").
Rules: plain language; no buzzwords (innovative, synergy, world-class, passionate); every line should be something we could be held accountable to.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- WHAT YOU DO, who you serve, size
- IN YOUR OWN WORDS — messy is fine
- AMBITION
- STORIES
- EXAMPLES
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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