Write product descriptions that sell
Benefit-led product descriptions for stores, marketplaces, and catalogs — single items or in bulk.
The prompt
Write product descriptions.
Where they'll appear: [Shopify / Amazon / Etsy / website / catalog]
Product(s): [NAME, key features, materials, sizes, specs — paste a list for multiple products]
Target buyer: [WHO and why they buy]
Brand voice: [e.g. warm and simple, technical, luxurious]
Keywords to include (optional): [SEO KEYWORDS]
Length: [short / medium / long]
For each product:
1. A headline or title (respect marketplace character limits).
2. An opening line about the main benefit or use.
3. 3–5 benefit-led bullets (feature → why it matters).
4. Specs/details in a scannable block.
Rules: accurate — use only the details I give; no unverifiable claims ("best", "#1", medical or environmental claims) unless I provide proof. Keep a consistent format across products.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- Shopify / Amazon / Etsy / website / catalog
- WHO and why they buy
- e.g. warm and simple, technical, luxurious
- SEO KEYWORDS
- short / medium / long
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
Related prompts
- Write book metadata so readers find my title in online storesRetailer-ready book description, subject categories, keywords, and series and contributor fields that improve discoverability.
- Write a Shopify product page that sells and ranksWrites every field of an online store product page: title, description, bullets, SEO title, meta description and image alt text.
- Write a product description for a luxury or premium productWrites an understated, premium product description focused on craft, materials and experience rather than hype.
- Write a product description for a technical or B2B productWrites a clear B2B product description that covers use cases, specifications, integrations and proof for business buyers.