Write a capabilities statement for my consultancy or agency
A one-page overview of services, differentiators, proof, and team that I can attach to proposals or send to new prospects.
The prompt
Write a one-page capabilities statement for my consulting firm, agency, or freelance practice.
Business name and what we do: [SUMMARY]
Who we serve best: [INDUSTRIES, company sizes, buyer roles]
Core services: [LIST]
How we're different: [approach, specialism, speed, methodology]
Proof: [client results, notable clients I'm allowed to name, years in business, certifications]
Team: [key people and relevant expertise]
Where it will be used: [e.g. proposals, procurement portals, government contracting, introductions]
Create:
1. A headline that states who we help and with what outcome.
2. A 2-3 sentence overview.
3. Core services: each as a short line describing the client result, not just the activity.
4. Differentiators: three, each backed by a specific proof point.
5. Selected results: 3-4 short outcome statements.
6. Team snapshot, contact details block, and any company identifiers or certifications I list.
7. A layout suggestion for one page.
Also give me a 50-word version for email introductions.
Rules: only use results, clients, and credentials I've provided; mark gaps with [ADD PROOF]. Remind me to confirm I have permission before naming any client. No buzzwords like "synergy" or "best-in-class".
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- SUMMARY
- INDUSTRIES, company sizes, buyer roles
- LIST
- approach, specialism, speed, methodology
- key people and relevant expertise
- ADD PROOF
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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