Present copy options to a client with the reasoning behind each
Two or three distinct copy directions with rationale, so a client or stakeholder can choose with confidence.
The prompt
Help me present copy options to a client or stakeholder.
Project: [e.g. "homepage hero", "campaign tagline", "launch email"]
Brief and goal: [PASTE BRIEF OR SUMMARY]
Audience: [WHO]
My draft options: [PASTE 2-3 OPTIONS, or ask me to write them]
Client's known preferences or worries: [e.g. "nervous about bold claims"]
How I'm presenting: [live meeting / email / slides]
For each option:
1. A name for the direction (e.g. "The straight talker").
2. The copy itself.
3. The strategy: which insight or audience need it plays to, and why it fits the brief.
4. Where it's strongest and its trade-off or risk.
5. How it would extend to other channels (one example line).
Then:
- My recommendation and why, tied to the brief's goal, not my taste.
- Likely objections and calm, specific responses.
- Questions to ask that steer feedback toward the goal ("Which one would your best customer stop for?") rather than personal preference.
- A short feedback request template for collecting consolidated, decisive input.
Keep the rationale short and in plain language; clients skim.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- e.g. "homepage hero", "campaign tagline", "launch email"
- PASTE BRIEF OR SUMMARY
- WHO
- PASTE 2-3 OPTIONS, or ask me to write them
- e.g. "nervous about bold claims"
- live meeting / email / slides
How this prompt is built
This prompt follows the Few-Shot structure (Few-shot prompting). A few-shot prompt includes one or more worked examples of the input and the output you want, so the model can copy the pattern instead of guessing it.
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