Plan paid social or search ad targeting
Audience targeting, campaign structure, budget, and keywords for Meta, Google, LinkedIn, TikTok, or Pinterest ads.
The prompt
Help me plan a paid ad campaign.
Platform(s): [Meta / Google Search / LinkedIn / TikTok / Pinterest / X]
Product and offer: [WHAT, PRICE]
Target customer: [WHO, where they are, job titles or interests]
Goal: [sales / leads / app installs / awareness] and target cost per result if known
Budget and duration: [AMOUNT / WEEKS]
What's been tried: [past results]
Deliver:
1. Campaign structure — campaigns, ad sets/ad groups, and what each tests.
2. Targeting — audiences (interests, lookalikes, retargeting, job titles) or keywords (with match types and negative keywords) appropriate to the platform.
3. Creative angles — 3 angles with a headline and primary text for each.
4. Budget split and a testing timeline (what to cut, what to scale, and when).
5. Tracking checklist — pixels/conversion events to set up before launch.
6. Benchmarks to watch and what to change if results are poor.
Don't promise results; explain assumptions.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- Meta / Google Search / LinkedIn / TikTok / Pinterest / X
- WHAT, PRICE
- WHO, where they are, job titles or interests
- sales / leads / app installs / awareness
- AMOUNT / WEEKS
- past results
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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