Write a fair-housing-safe property listing description
MLS remarks and a longer website description that sell the home's features without discriminatory or risky wording.
The prompt
Write a property listing description for me.
Property basics: [TYPE, BEDS, BATHS, SQ FT, LOT, YEAR BUILT]
Standout features: [UPGRADES, LAYOUT, VIEWS, OUTDOOR SPACE, SYSTEMS - with years, e.g. "roof 2021"]
Location facts: [DISTANCES TO TRANSIT, PARKS, SHOPPING - facts only]
Known limitations I must not hide: [e.g. busy street, HOA restrictions, needs updating]
MLS character limit for public remarks: [e.g. 1,000]
Brokerage or MLS wording rules: [ANY RULES - or "none"]
Rules:
- Describe the property, not the people who should live there. No words that signal a preferred buyer by race, religion, sex, familial status, disability, national origin, or other protected class (avoid "perfect for young families", "exclusive neighborhood", "walking distance to church", "bachelor pad").
- Name schools and amenities only as facts; do not rate neighborhoods or describe who lives there.
- No claims I have not given you (square footage, permits, "new" systems). Mark gaps as [CONFIRM].
- No puffery that could read as a misrepresentation ("flawless", "no issues").
- Lead with the single strongest feature; keep sentences concrete.
Return:
1. MLS public remarks within the character limit (state the count).
2. A 200-250 word website and portal description.
3. Five feature bullets for flyers.
4. A list of any phrases you avoided or that I should double-check with my broker for fair-housing or MLS compliance.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- TYPE, BEDS, BATHS, SQ FT, LOT, YEAR BUILT
- DISTANCES TO TRANSIT, PARKS, SHOPPING - facts only
- e.g. busy street, HOA restrictions, needs updating
- e.g. 1,000
- ANY RULES - or "none"
- CONFIRM
How this prompt is built
This prompt follows the Few-Shot structure (Few-shot prompting). A few-shot prompt includes one or more worked examples of the input and the output you want, so the model can copy the pattern instead of guessing it.
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