Write a TV or radio spot timed to length with legal supers
A two-column broadcast script timed to 15, 30, or 60 seconds, with supers, disclaimers, and a pre-clearance checklist.
The prompt
Write a broadcast commercial script for me.
Medium and length: [TV or radio; 15s / 30s / 60s]
Brand and product: [DETAILS]
Creative concept or proposition: [THE IDEA from the brief]
Key message and call to action: [WHAT viewers or listeners should take away and do]
Claims we want to make: [CLAIMS, with the proof we hold for each]
Required legal lines: [e.g. offer terms, "see store for details", APR, age restrictions]
Market: [COUNTRY - clearance rules differ, e.g. US network clearance vs Clearcast in the UK]
Rules:
- TV: use a two-column format (video | audio) with shot-by-shot visuals, voiceover, dialogue, music, and SFX cues.
- Radio: one column with voice, SFX, and music cues; name the brand early and at least twice.
- Time it: about 2 to 2.5 spoken words per second; leave room for the end card and legal read. Give a word count and an estimated read time.
- Supers must be on screen long enough to read and in the same place as the claim they qualify.
- Do not let fine print contradict or rescue a misleading main claim.
Return:
1. The script.
2. A tighter alternate version.
3. A clearance checklist: every claim, the substantiation needed, and every super or disclaimer.
4. Lines likely to be questioned by a network or clearance body, with safer wording.
Do not invent product facts, prices, or proof; mark them [CONFIRM]. Have legal or the clearance body review before production.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- TV or radio; 15s / 30s / 60s
- DETAILS
- THE IDEA from the brief
- WHAT viewers or listeners should take away and do
- CLAIMS, with the proof we hold for each
- CONFIRM
How this prompt is built
This prompt follows the Few-Shot structure (Few-shot prompting). A few-shot prompt includes one or more worked examples of the input and the output you want, so the model can copy the pattern instead of guessing it.
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