Prepare a listing presentation that wins the seller appointment
A seller-specific listing presentation outline with pricing story, marketing plan, objection answers, and the close.
The prompt
Help me prepare a listing presentation for a seller appointment.
Seller situation: [WHY SELLING, TIMELINE, NEXT HOME, WHO DECIDES]
Property and pricing summary: [KEY FACTS + MY CMA RANGE]
What I learned in the pre-call: [CONCERNS, OTHER AGENTS INTERVIEWED, PRICE EXPECTATIONS]
My track record: [RECENT SALES, AVG DAYS ON MARKET, LIST-TO-SALE RATIO - real numbers only]
My marketing plan: [PHOTOGRAPHY, VIDEO, STAGING, PORTALS, OPEN HOUSES, SPHERE]
My commission and terms: [RATE, LISTING TERM, CANCELLATION POLICY, ANY BUYER-AGENT COMPENSATION APPROACH]
Build:
1. A 30-45 minute agenda that starts with the seller's goals, not my bio.
2. The pricing conversation: how to present the comps, the range, and the risk of overpricing (days on market, price reductions, appraisal gaps) without arguing.
3. The marketing plan as a week-by-week launch timeline.
4. Answers to likely objections: "another agent said a higher price", "can you cut your commission", "we want to wait until spring", "we'll try selling it ourselves".
5. A clear close asking for the signed listing agreement, plus what happens in the first 72 hours after signing.
6. A one-page leave-behind summary.
Use only the stats I give you; mark missing proof as [ADD STAT]. Keep commission language neutral and clear that commissions are negotiable.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Sales prompts
What to fill in
- WHY SELLING, TIMELINE, NEXT HOME, WHO DECIDES
- KEY FACTS + MY CMA RANGE
- CONCERNS, OTHER AGENTS INTERVIEWED, PRICE EXPECTATIONS
- PHOTOGRAPHY, VIDEO, STAGING, PORTALS, OPEN HOUSES, SPHERE
- ADD STAT
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
Related prompts
- Build a sales territory or account planAllocates accounts, sets priorities, and plans coverage and targets for a territory.
- Generate leads through social mediaA social selling routine for LinkedIn or X: profile, content, engagement, and outreach.
- Script a product demo that sellsA demo flow built around the buyer's use case, with talking points and wow moments.
- Prepare a commercial insurance submission for underwritersA broker submission that presents a risk clearly, gets underwriter attention, and pre-answers likely questions.