Design a logo concept
Logo directions with rationale, plus prompts or briefs to produce them.
The prompt
Help me design a logo.
Brand name: [NAME]
What the business does and for whom: [DESCRIPTION]
Personality: [3–5 adjectives]
Likes and dislikes: [examples of logos and why]
Where it will be used: [app icon, signage, social avatar, print]
Constraints: [colors, must work in one color, small sizes]
Deliver:
1. 4 concept directions (wordmark, lettermark, symbol, combination), each with the idea behind it and why it fits.
2. Typography and color recommendations for each.
3. A prompt for an AI image tool, or a brief for a designer, for each concept.
4. A checklist: works in black and white, at 16px, and is distinctive from competitors.
Note: AI-generated logos may have limited trademark protection — have a designer refine the final version and check trademarks before use.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Images, Video & Design prompts
What to fill in
- NAME
- DESCRIPTION
- examples of logos and why
- app icon, signage, social avatar, print
- colors, must work in one color, small sizes
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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