Define my newsletter's promise, audience, and format

Help me define a newsletter people will actually open. This is step 1 of a 5-step newsletter launch pack; later steps (signup page and welcome email, issue template, growth plan, metrics review) can use what we decide here. Topic: [WHAT it's about] Reader: [a specific person - role, situation, what they want] Why me: [expertise, access, or unique angle] Goal: [e.g. audience for my business, paid newsletter later, thought leadership, community] Time per issue I can spend: [HOURS] Newsletters my reader already reads: [OPTIONAL] Work through: 1. The promise: one line a reader could repeat - what they get, how often, and why it's worth their inbox. Test it against "would they forward this to a colleague?" 2. Format options (3): e.g. one deep essay, curated links with commentary, a framework + example, a roundup with a takeaway. Include length and prep time for each; recommend one for my time budget. 3. Cadence: what I can sustain for 6 months, not what feels ambitious. 4. Signature elements: 2-3 recurring sections that make it recognizable. 5. Name options (8) with a short tagline for each; note to check for existing newsletters and trademarks. 6. What it is not: 3 things I'll avoid so the newsletter stays focused. Be blunt if the topic is too broad or overlaps heavily with what my reader already gets.