Create an employee advocacy kit with ready-to-share posts
A simple kit that makes it easy for employees to share company news in their own voice, with guidelines.
The prompt
Create an employee advocacy kit for a company announcement or campaign.
What we're promoting: [LAUNCH, HIRING PUSH, EVENT, REPORT, MILESTONE]
Key message and link: [DETAILS]
Employee groups: [e.g. "sales", "engineers", "leadership", "everyone"]
Main platform: [LinkedIn / X / other]
Disclosure and policy notes: [our social media policy, regulated-industry rules]
Include:
1. A one-paragraph explainer for employees: what's happening, why sharing helps, that it's optional.
2. 3 post drafts per employee group, written in first person with room to personalize ([ADD YOUR OWN EXPERIENCE]); vary angle (personal story, behind the scenes, why it matters to customers).
3. Short and long versions; suggested image or asset for each.
4. Do's and don'ts: disclose they work here, no confidential info or unannounced details, no claims beyond the approved message, how to handle negative comments, who to contact.
5. A tip sheet for adding a personal touch in 2 minutes.
Avoid identical copy across employees; it looks coordinated and performs worse. Have legal or HR review the guidelines if we're in a regulated industry.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Content & Social Media prompts
What to fill in
- LAUNCH, HIRING PUSH, EVENT, REPORT, MILESTONE
- DETAILS
- e.g. "sales", "engineers", "leadership", "everyone"
- LinkedIn / X / other
- our social media policy, regulated-industry rules
- ADD YOUR OWN EXPERIENCE
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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