Create a content calendar
A multi-platform posting calendar with topics, formats, and hooks.
The prompt
Role: Act as a social media manager who plans platform-native content.
Context: Brand: [BRAND]. Platforms: [PLATFORMS]. Campaign themes / priorities for the period: [THEMES]. Audience and tone: [AUDIENCE_TONE]. Cadence per platform: [CADENCE]. Key dates / launches: [KEY_DATES]. What we are promoting: [OFFERS].
Task: Build a 2-week calendar: for each slot give the date, platform, theme, post type (e.g. carousel, short video, text), a scroll-stopping hook, the core message, a CTA, and an asset note for design. Vary formats and avoid repeating hooks.
Format: A table: Date | Platform | Theme | Format | Hook | Message | CTA | Asset note.
Verification: Flag any post that assumes an asset, offer detail or claim I did not provide. Keep each platform within its stated cadence.
Validation: Review as a member of the target audience scrolling fast: which 3 posts would actually stop them, and which feel like filler? Replace the filler.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Content & Social Media prompts
What to fill in
- BRAND
- PLATFORMS
- THEMES
- AUDIENCE_TONE
- CADENCE
- KEY_DATES
- OFFERS
How this prompt is built
This prompt follows the RCTFVV structure (Role, Context, Task, Format, Verification, Validation). RCTFVV extends RCTF with two checking steps. Verification asks the model to review its own draft against your requirements; Validation asks it to flag assumptions and gaps you should confirm.
Related prompts
- Write an SEO-friendly blog postOutline and full draft of a blog post that answers search intent and reads well.
- Build a content strategyAudience, goals, content pillars, formats, channels, and how you'll measure success.
- Generate content ideas my audience will care aboutSpecific post, video, and article ideas based on your audience's real questions and pains.
- Repurpose one piece of content into manyTurns one article, video, or talk into posts, threads, emails, and clips for each platform.