Brief a designer on social graphics or a campaign visual
A designer brief with the message, specs, references, and copy so visuals come back right the first time.
The prompt
Write a design brief for social graphics or a campaign visual.
Project: [e.g. "launch announcement carousel", "event promo set", "ad creative"]
Goal and key message: [WHAT VIEWERS SHOULD THINK, FEEL, OR DO]
Audience: [WHO]
Deliverables and platforms: [e.g. "1 feed post 1080x1350, 3 stories 1080x1920, 1 LinkedIn banner"]
Copy: [HEADLINE, SUBHEAD, CTA, LEGAL LINE - or ask me to draft]
Brand assets and guidelines: [logo, colors, fonts, photography style, templates]
References we like and don't: [LINKS OR DESCRIPTIONS and why]
Deadline and review rounds: [DETAILS]
The brief should include:
1. Background in two sentences.
2. Single-minded message: one sentence.
3. Mandatories: logo placement, disclaimers, accessibility (contrast, readable text size, limited on-image text).
4. Specs table: | Asset | Platform | Dimensions | File type | Safe zones | Copy |
5. Creative direction: mood, hierarchy (what the eye sees first), and what to avoid.
6. Image rights: licensed stock or owned photos only; consent for any identifiable people.
7. Feedback process and definition of done.
Keep it to one page. Mark missing information [TO CONFIRM].
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Images, Video & Design prompts
What to fill in
- WHAT VIEWERS SHOULD THINK, FEEL, OR DO
- WHO
- HEADLINE, SUBHEAD, CTA, LEGAL LINE - or ask me to draft
- logo, colors, fonts, photography style, templates
- LINKS OR DESCRIPTIONS and why
- DETAILS
- TO CONFIRM
How this prompt is built
This prompt follows the Few-Shot structure (Few-shot prompting). A few-shot prompt includes one or more worked examples of the input and the output you want, so the model can copy the pattern instead of guessing it.
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