Analyze a competitor's content and find angles they miss
A teardown of a competitor's blog, social, or newsletter content with gaps and angles you can own.
The prompt
Analyze a competitor's content and find opportunities for us.
Competitor: [NAME]
Their content sample: [PASTE TITLES, POSTS, ENGAGEMENT NUMBERS, NEWSLETTER ISSUES, OR VIDEO LIST]
Channels covered: [blog, LinkedIn, YouTube, newsletter, etc.]
Our content and positioning: [SUMMARY OR SAMPLE TITLES]
Shared audience: [WHO]
Analyze:
1. Themes and pillars: what they talk about most, and how often.
2. Formats and cadence.
3. What performs best for them (from the engagement data I gave) and the likely reason: topic, format, hook, or author.
4. Their point of view: what they believe and repeat; where they are generic.
5. Gaps: audience questions, stages of the buying journey, formats, or opinions they don't cover.
6. Where we have a credible advantage (data, expertise, access, voice).
Return:
- A summary table: | Theme | Their approach | Performance signal | Our opportunity |
- 10 content ideas we can own, each with angle and format.
- 3 things to stop worrying about (where competing isn't worth it).
Base findings only on the material I provide; mark assumptions clearly. Don't copy their content; differentiate.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Content & Social Media prompts
What to fill in
- NAME
- blog, LinkedIn, YouTube, newsletter, etc.
- SUMMARY OR SAMPLE TITLES
- WHO
How this prompt is built
This prompt follows the RTF structure (Role, Task, Format). RTF tells the model who to be, what to do and what shape the answer should take. It is the quickest structure that still gives noticeably better results than a bare request.
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