Analyze mobile game ad creatives across ad networks
Compares creative performance network by network, separates fatigue from network effects, and tells you what to scale, iterate, or kill.
The prompt
Analyze the performance of my mobile game ad creatives across ad networks.
Game and genre: [e.g. "casual puzzle, F2P with ads + IAP"]
Data: [PASTE export - creative ID, network, country/tier, date, spend, impressions, installs, CTR, IPM, CPI, D1/D7 retention, ROAS D7 or other payback metric]
Goal: [e.g. "scale to $X/day at D7 ROAS above Y%"]
Creative notes: [format, length, hook/concept, playable or video, launch date for each creative]
Rules:
- Judge creatives relative to their network and geo, not in absolute terms. A creative can win on one network and fail on another because auctions, audiences, and formats differ.
- Separate top-of-funnel signals (CTR, IPM) from quality signals (retention, ROAS). A high-IPM creative with weak retention is a warning, not a winner.
- Check for fatigue: falling IPM or rising CPI over time at similar spend.
- Flag results with too little spend or too few installs to trust.
Return:
1. A summary of what's working and where.
2. Table: Creative | Network | Key metrics | Trend | Verdict (scale / iterate / pause) | Why.
3. Patterns across creatives (hooks, formats, lengths, concepts) that predict success, with the evidence.
4. 5 new creative test ideas based on those patterns, and which networks to test them on first.
5. Data gaps or tracking issues that could be skewing the read.
Use only the numbers I give you; don't invent benchmarks. If you cite typical ranges, label them as rough and ask me to confirm.
Highlighted [brackets] are blanks to replace with your own details.
Fill in the blanks and use this promptMore Marketing & Brand prompts
What to fill in
- e.g. "casual puzzle, F2P with ads + IAP"
- e.g. "scale to $X/day at D7 ROAS above Y%"
How this prompt is built
This prompt follows the Few-Shot structure (Few-shot prompting). A few-shot prompt includes one or more worked examples of the input and the output you want, so the model can copy the pattern instead of guessing it.
Related prompts
- Find the selling points in a product photoTurns a product image into a ranked list of visual selling points, with copy angles and the photos you are still missing.
- Respond to an online patient review without violating HIPAAA public reply that addresses a patient's review professionally without confirming they are a patient, plus the offline follow-up steps.
- Improve my property listing on Booking.com, Expedia, or AirbnbRewritten OTA listing content, photo order, and amenity fixes that improve ranking and conversion without overpromising.
- Plan the first 30 days of sales for my new online storeA day-by-day launch plan to get the first orders, reviews, and repeat buyers without a big ad budget.