# Write the marketing and sales section of my business plan

Drafts the go-to-market section of a business plan: positioning, channels, budget, sales process and the numbers behind them.

- Topic: Business Strategy & Startups
- Framework: RTF
- Level: Standard
- Tags: Sales, Marketing, Strategy, Write, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/write-the-marketing-and-sales-section-of-my-business-plan

## Prompt

```text
Write the marketing and sales section of my business plan.

**Business and offer:** [DESCRIPTION, PRICE]
**Target customer:** [WHO, WHERE]
**Channels I plan to use:** [e.g. local search, Instagram, referrals, direct sales, marketplaces]
**Marketing budget:** [AMOUNT PER MONTH]
**Sales process:** [how a customer goes from first contact to paying]

Task:
1. Positioning statement in one sentence.
2. Channel plan: for each channel, the goal, the main activity, monthly cost and how I'll measure it.
3. The customer acquisition cost I can afford, based on price and margin (show the maths).
4. A simple 90-day launch plan.
5. Sales targets for year 1 that match the financial projection.

Rules: mark assumptions [ASSUMPTION]; keep it realistic for the budget given.
```

## What to fill in

- DESCRIPTION, PRICE
- WHO, WHERE
- AMOUNT PER MONTH
- how a customer goes from first contact to paying
- ASSUMPTION

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