# Write long-form sales copy or a VSL script

Long-form sales letters and video sales letter scripts with a clear persuasive structure.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Sales, Writing, Write, Code, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/write-long-form-sales-copy-or-a-vsl-script

## Prompt

```text
Write long-form sales copy.

**Format:** [sales page / sales letter / video sales letter script]
**Offer:** [WHAT, PRICE, bonuses, guarantee]
**Audience:** [WHO, their situation, what they've tried]
**Their dream outcome and biggest fear:** [OUTCOME / FEAR]
**Proof:** [results, testimonials, credentials — real only]
**Urgency (only if real):** [deadline, limited spots]

Use this structure:
1. Hook that names the reader's problem or desire.
2. Agitate: the cost of the problem and why past solutions failed.
3. Introduce the solution and the mechanism (why it works).
4. Benefits and what's included.
5. Proof.
6. Offer stack and price framing.
7. Guarantee / risk reversal.
8. Objection handling.
9. Clear call to action, repeated.

Rules: persuasive but honest — no fake scarcity, invented testimonials, or income/health claims I can't back up. Mark proof gaps as [ADD PROOF].
```

## What to fill in

- sales page / sales letter / video sales letter script
- WHAT, PRICE, bonuses, guarantee
- WHO, their situation, what they've tried
- OUTCOME / FEAR
- results, testimonials, credentials — real only
- deadline, limited spots
- ADD PROOF

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.