# Write an effectiveness or creative awards entry for a campaign

A structured awards case (challenge, insight, idea, execution, results) that meets entry rules and proves impact without overclaiming.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Advanced
- Tags: Marketing, Strategy, Write, Brainstorm, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/write-an-effectiveness-or-creative-awards-entry-for-a-campaign

## Prompt

```text
Help me write an awards entry for a campaign.

**Award show and category:** [e.g. an effectiveness award, a creative award, a media award - and the exact category]
**Entry form questions and word limits:** [PASTE THEM]
**Judging weights, if published:** [HOW MUCH EACH SECTION COUNTS - from the entry kit]
**The campaign:** [brief, insight, idea, channels, dates, spend]
**Results and sources:** [SALES, share, brand lift, earned media - each with its source and time frame]
**Other factors that could explain results:** [price changes, distribution gains, competitor moves, seasonality]

Write each section to answer the question asked, within the word limit:
- Challenge: the business situation and why it was hard, with the baseline numbers.
- Insight and strategy: the human truth and the strategic choice it led to.
- Idea and execution: the idea in one sentence, then how it came to life across channels.
- Results: tie each result back to the objectives set at the start; separate business results from media and engagement metrics.
- Proof of causality: address the other factors and show why the campaign drove the change.

Rules:
- Lead with numbers judges can verify; cite the source for each.
- No unverifiable superlatives, no vanity metrics presented as business results.
- Keep client confidentiality limits in mind; flag numbers that need client sign-off.

Return the entry section by section with word counts, then a one-line summary for the judges and a list of weak spots a judge would challenge. Never invent or round up results; mark gaps [ADD DATA + SOURCE].
```

## What to fill in

- PASTE THEM
- HOW MUCH EACH SECTION COUNTS - from the entry kit
- brief, insight, idea, channels, dates, spend
- ADD DATA + SOURCE

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