# Write ad copy variations and a testing plan

Ad copy for Meta, Google, LinkedIn, or TikTok with angles, variations, and what to test.

- Topic: Marketing & Brand
- Framework: RCTFVV
- Level: Advanced
- Tags: Marketing, Write, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/write-ad-copy-variations-and-a-testing-plan

## Prompt

```text
Role: Act as a performance-minded growth marketer writing testable ad copy.

Context: Product and offer: [PRODUCT_OFFER]. Platform and format: [PLATFORM_FORMAT]. Audience: [AUDIENCE]. Core value prop: [VALUE_PROP]. Proof points: [PROOF]. Compliance / claim limits: [CLAIM_LIMITS]. Primary metric: [METRIC].

Task: Create 3 messaging angles (e.g. pain, outcome, social proof). For each angle write 3 variants within the platform's character limits: hook/headline, primary text, CTA. Then lay out a test matrix that isolates one variable at a time (angle, hook, CTA) so results are attributable, and state the sample/duration guidance to read it.

Format: Sections: Angles | Variants (table: Angle | Headline | Primary text | CTA) | Test matrix | Read guidance.

Verification: Check every variant against the claim limits and character limits; flag violations. No invented stats.

Validation: Review as the target audience: which angle feels most like it speaks to them, and is any variant basically a duplicate? Replace duplicates.
```

## What to fill in

- PRODUCT_OFFER
- PLATFORM_FORMAT
- AUDIENCE
- VALUE_PROP
- PROOF
- CLAIM_LIMITS
- METRIC

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.