# Write a year-end fundraising appeal letter

A donor-centered appeal built around one story and one clear ask, with segment versions for current, lapsed, and new donors.

- Topic: Marketing & Brand
- Framework: Few-Shot
- Level: Advanced
- Tags: Email, Writing, Write, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/write-a-year-end-fundraising-appeal-letter

## Prompt

```text
Write a year-end fundraising appeal for my nonprofit.

**Our mission in one sentence:** [MISSION]
**The story:** [one person, family, or place we helped, with consent to share, and what changed for them]
**The need right now:** [the specific gap or problem a gift addresses this year]
**What a gift does:** [REAL cost-to-impact figures, e.g. "$50 provides a week of meals", only if our finance team has verified them]
**Match or deadline:** [e.g. "gifts matched up to $25,000 through Dec 31" or none]
**Channel:** [mailed letter / email / both]
**Signer:** [NAME and title]

Rules:
- Write to one reader, using "you" far more than "we". The donor is the hero; the organization is the vehicle.
- Open with the story, not with our history or accomplishments.
- Make one ask, with a specific amount ladder, and repeat it at least twice, including in a P.S.
- Use short paragraphs and plain words. Bold or underline the ask, as direct mail does.
- Use only the facts and figures I give you. Mark anything unverified as [CONFIRM]; never invent statistics, outcomes, or quotes.
- If a match is mentioned, state its real terms exactly.

Return:
1. The full letter (about 1 page for mail, 250-350 words for email).
2. Three subject lines and preview text if email is a channel.
3. Segment edits: one opening paragraph and ask ladder each for current donors (thank them for last gift and upgrade), lapsed donors (welcome back), and prospects (first gift).
4. A reply device or donation-page headline and three suggested gift amounts.
```

## What to fill in

- MISSION
- the specific gap or problem a gift addresses this year
- e.g. "gifts matched up to $25,000 through Dec 31" or none
- mailed letter / email / both
- NAME and title
- CONFIRM

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.