# Write a TV or radio spot timed to length with legal supers

A two-column broadcast script timed to 15, 30, or 60 seconds, with supers, disclaimers, and a pre-clearance checklist.

- Topic: Marketing & Brand
- Framework: Few-Shot
- Level: Standard
- Tags: Legal, Write, Brainstorm, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/write-a-tv-or-radio-spot-timed-to-length-with-legal-supers

## Prompt

```text
Write a broadcast commercial script for me.

**Medium and length:** [TV or radio; 15s / 30s / 60s]
**Brand and product:** [DETAILS]
**Creative concept or proposition:** [THE IDEA from the brief]
**Key message and call to action:** [WHAT viewers or listeners should take away and do]
**Claims we want to make:** [CLAIMS, with the proof we hold for each]
**Required legal lines:** [e.g. offer terms, "see store for details", APR, age restrictions]
**Market:** [COUNTRY - clearance rules differ, e.g. US network clearance vs Clearcast in the UK]

Rules:
- TV: use a two-column format (video | audio) with shot-by-shot visuals, voiceover, dialogue, music, and SFX cues.
- Radio: one column with voice, SFX, and music cues; name the brand early and at least twice.
- Time it: about 2 to 2.5 spoken words per second; leave room for the end card and legal read. Give a word count and an estimated read time.
- Supers must be on screen long enough to read and in the same place as the claim they qualify.
- Do not let fine print contradict or rescue a misleading main claim.

Return:
1. The script.
2. A tighter alternate version.
3. A clearance checklist: every claim, the substantiation needed, and every super or disclaimer.
4. Lines likely to be questioned by a network or clearance body, with safer wording.

Do not invent product facts, prices, or proof; mark them [CONFIRM]. Have legal or the clearance body review before production.
```

## What to fill in

- TV or radio; 15s / 30s / 60s
- DETAILS
- THE IDEA from the brief
- WHAT viewers or listeners should take away and do
- CLAIMS, with the proof we hold for each
- CONFIRM

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.