# Write a product description for a luxury or premium product

Writes an understated, premium product description focused on craft, materials and experience rather than hype.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: E-commerce, Writing, Write, Rewrite & Edit, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/write-a-product-description-for-a-luxury-or-premium-product

## Prompt

```text
Act as a copywriter for premium brands.

**Product:** [NAME, CATEGORY]
**Materials, craft and origin:** [DETAILS]
**What makes it special:** [DESIGN STORY, MAKER, LIMITED EDITION…]
**Price point:** [PRICE]
**Brand voice references (describe):** [e.g. quiet confidence, heritage, modern minimal]

Task:
1. A short headline line (under 10 words).
2. A description of 80–120 words that leads with the experience of owning or using it, then the materials and craft.
3. Three detail lines (materials, dimensions, care).
4. A shorter version for social media.

Style: understated and precise; specific sensory detail; no exclamation marks, superlatives or discount language.

Rules: only facts I provide; mark gaps [ADD DETAIL].
```

## What to fill in

- NAME, CATEGORY
- DETAILS
- DESIGN STORY, MAKER, LIMITED EDITION…
- PRICE
- e.g. quiet confidence, heritage, modern minimal
- ADD DETAIL

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.