# Write a press release and media pitch

A newsworthy press release plus a short pitch email for journalists.

- Topic: Marketing & Brand
- Framework: RCTFVV
- Level: Advanced
- Tags: Sales, Writing, Communication, Write, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/write-a-press-release-and-media-pitch

## Prompt

```text
Role: Act as a PR and communications lead writing for trade and business media.

Context: Announcement: [ANNOUNCEMENT]. Why it matters and to whom: [SIGNIFICANCE]. Key facts (figures, dates, names, quotes approved): [KEY_FACTS]. Spokesperson and title: [SPOKESPERSON]. Target outlets / journalists and their beat: [TARGETS]. Boilerplate: [BOILERPLATE]. Embargo / timing: [TIMING].

Task: Write: (1) a press release - headline, dateline, strong first paragraph (who/what/why it matters), supporting paragraphs, one approved quote, boilerplate, contact; (2) a 120-word pitch email to one named target that leads with the angle relevant to their beat.

Format: Two blocks: Press release | Pitch email. AP-style, no marketing adjectives.

Verification: Use only facts and quotes from the brief; mark anything missing as [TO CONFIRM]. Do not add claims, metrics or names not supplied.

Validation: Read the first paragraph as a busy journalist: is there a real story in the first two sentences, or is it buried? Rewrite the lead if buried.
```

## What to fill in

- ANNOUNCEMENT
- SIGNIFICANCE
- KEY_FACTS
- SPOKESPERSON
- TARGETS
- BOILERPLATE
- TIMING
- TO CONFIRM

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.