# Write a monthly social media report for my manager or client

A clear monthly social report explaining results, what drove them, and what changes next month.

- Topic: Content & Social Media
- Framework: Few-Shot
- Level: Standard
- Tags: Social Media, Leadership, Data & Analytics, Write, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/write-a-monthly-social-media-report-for-my-manager-or-client

## Prompt

```text
Write a monthly social media performance report.

**Reader:** [e.g. "my marketing director", "a client who isn't a marketer"]
**Platforms:** [LIST]
**Goals and KPIs for this period:** [e.g. "grow LinkedIn followers 5%", "drive 500 site visits"]
**This month's data:** [PASTE: followers, reach/impressions, engagement rate, clicks, video views, conversions, per platform]
**Last month's (or last year's) data for comparison:** [PASTE]
**Top and bottom posts with their numbers:** [PASTE]
**Things that happened:** [campaigns, launches, algorithm changes, paid spend, outages]

Structure:
1. Headline summary: 3 bullets a busy reader can stop at.
2. Results vs. goals table: | KPI | Target | Actual | Change vs. last period | Status |
3. What worked and why (patterns across top posts: format, topic, hook, timing).
4. What didn't and why.
5. Next month: 3-5 specific changes or tests.
6. Asks or decisions needed from the reader.

Rules: lead with business outcomes, not vanity metrics. Use engagement rate, not raw likes, for comparisons. Never invent numbers; if a metric is missing, say so. Keep it under 500 words plus the table.
```

## What to fill in

- e.g. "my marketing director", "a client who isn't a marketer"
- LIST
- e.g. "grow LinkedIn followers 5%", "drive 500 site visits"
- PASTE
- campaigns, launches, algorithm changes, paid spend, outages

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.