# Write a mission, vision, and values statement

Clear, believable mission, vision, and values — not corporate filler.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Write, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/write-a-mission-vision-and-values-statement

## Prompt

```text
Help me write our mission, vision, and values.

**Organization:** [WHAT YOU DO, who you serve, size]
**Why we exist:** [IN YOUR OWN WORDS — messy is fine]
**Where we want to be in 5–10 years:** [AMBITION]
**How we behave at our best (examples):** [STORIES]
**Statements we dislike (from others):** [EXAMPLES]

Deliver:
1. **Mission** — what we do, for whom, and why (1 sentence). Give 3 options.
2. **Vision** — the future we're working toward (1 sentence). Give 3 options.
3. **Values** — 4–6 values, each with a one-line definition and 2 concrete behaviors ("we do X, we don't do Y").

Rules: plain language; no buzzwords (innovative, synergy, world-class, passionate); every line should be something we could be held accountable to.
```

## What to fill in

- WHAT YOU DO, who you serve, size
- IN YOUR OWN WORDS — messy is fine
- AMBITION
- STORIES
- EXAMPLES

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.